Although he discusses it only briefly, in passing, I believe augmentation is the future of everyday objects. Augmentation, as opposed to automation, exists to help a human with a task, rather than doing it for them. He gives the example of a kitchen system the will help a cook know where they left off in preparation for dinner, provided pictures of the steps just completed, rather than making dinner for the person.
Although I believe technology will advance to the capacity to enable automation of most items, it would be foolish of companies to assume that customers want fully automated devices. It will be much wiser to develop systems that fluidly augment the activities of their users. Humans want to be in control of what they do. People enjoy certain everday activities that could be fully automated: cooking, driving, choosing their own music, reading their own books rather than listening to a voice reading to them, dressing themselves.
I believe Don Norman missed the nature of humans when he failed to give more attention to augmentation than automation.